Black Friday Ninja Tips with Kate Doster

Oct 24, 2024

On this episode of Blogging Breakthroughs with Faith Mariah, my guest Kate Doster and I discussed:

Creative Giving: Discover unique sales strategies that not only boost your business but also give back to the community by donating proceeds to charities. This heartwarming approach could be your new secret weapon!
Peek & Learn: Faith Mariah guides you to learn from the pros. Watch and absorb strategies in action from experienced marketers to get a leg up in the sales world.
Engagement Excellence: Kate Doster shares the importance of optional email engagement, ensuring your subscribers are as involved as they wish, reducing that risk of unsubscribing!
Holiday Cheer Bundle: Learn about fun and versatile bundle ideas that cater to audiences beyond the business world, like moms and gardeners, to boost your holiday sales with creativity.
Experiment & Enjoy: Faith and Kate talk about taking a stress-free approach, treating Black Friday as a practice ground for trying new sales strategies and simply enjoying the process.

Are you gearing up for Black Friday but feeling unsure about the best approach to take? You're not alone. It seems like every year, entrepreneurs face the challenge of making their Black Friday offers stand out amid the noise. Luckily, Kate Doster and Faith Mariah have shared some invaluable insights that can help you craft a strategy that's not only effective but also enjoyable.

Embrace the Fun of Black Friday

First and foremost, Kate emphasizes the importance of having fun with your Black Friday offers. This is an opportunity to branch out and experiment. Consider offering something new—a test workshop, an audio course, or even a pre-sale for an event that happens later. By creatively playing with pricing, products, and special offers, you can transform Black Friday into a playground for innovation.

Involve Your Audience

A genius tip Kate shares is directly involving your audience in the decision-making process. Ask them what they would like to see as your Black Friday offer. This not only informs you about their preferences but also primes them for the sale. Let them choose between different types of products or discount structures. This engagement can significantly warm them up to your eventual offers.

Cater to Different Buyer Preferences

Kate outlines several strategic pillars for Black Friday: playing with price, products, and topics, or making something extra special. For instance, you might offer a "pay what you feel" pricing model for an exclusive workshop or provide an extended payment plan for those who prefer spreading out their costs. Another option is bundling past content, such as courses or templates, into a special package that you wouldn't typically offer.

Include Personal Interactions

For those with smaller audiences, personal interactions can be invaluable. When someone shows interest in your offers, engage with them directly—perhaps with a personal video reply. This one-on-one approach can foster a sense of community and exclusivity, encouraging more sales from those who feel a personal connection.

Highlight Exclusive Bonuses

Offering exclusive bonuses can be a significant draw. Whether it’s a physical product sent in the mail, early access to content, or a unique masterclass, these bonuses can make your offer more appealing. Kate even suggests creative collaborations, where you and a fellow entrepreneur swap bonuses, providing added value to your respective audiences.

Plan and Communicate

As you plan your Black Friday deals, don’t forget to communicate them well in advance. Let your audience know what to expect so they can plan their purchases accordingly. Highlight why your offer is the best deal they’ll see this year, and ensure they understand its value.

Adjust for Economic Sensitivity

Despite economic concerns, people are still looking for value, making them more deliberate with their spending. Kate highlights that by clearly detailing your offers and emphasizing their special nature, customers can plan their budgets to include your products.

Appreciate and Target Current Customers

Don’t overlook your existing customers during Black Friday. They are more likely to purchase again, especially if they feel appreciated. Consider creating exclusive deals or discounts just for them, positioning it as a customer appreciation initiative.

In conclusion, the essence of a successful Black Friday lies in creativity, planning, and direct interaction with your audience. By implementing these strategies, you can navigate this lucrative sales period with confidence. Whether you're aiming for a little "McDonald's money" or setting higher sales goals, take a deep breath, embrace the process, and enjoy experimenting with your offers.

Ultimately, Black Friday is about more than just making a sale. It’s about learning, testing, and engaging with your community. So, as you dive into this season, remember to keep the spirit light and your strategy flexible. Happy selling!