How I Grew My Email List to 15,000+ Subscribers Without Ads or Social Media (Using Bundles)

Feb 12, 2025

 

Want to know the secret to growing your email list quickly without spending money on ads or grinding away on social media for months? Today, I'm pulling back the curtain on my favorite lead generation strategy that helped me build an email list of over 15,000 subscribers and generate more than $200,000 in annual revenue.

What Are Bundles and Why Do They Work?

A bundle is a limited-time collection of digital products from multiple creators, offered for free to attract new email subscribers. Think of it like a massive digital giveaway where everyone wins:

  • Creators get new email subscribers
  • Subscribers get access to valuable paid products for free
  • Everyone builds valuable industry connections

Here's how it works:

  1. Multiple creators come together and each contribute one of their paid products
  2. All products are offered for free on a single landing page for a limited time (usually 4 days)
  3. Every participating creator promotes the bundle to their email list
  4. When someone claims a free product, they join that creator's email list
  5. Everyone gets new subscribers from other creators' audiences

Why Bundles Are My Favorite Lead Generation Strategy

  1. Speed: Unlike social media which can take months to gain traction, bundles can generate hundreds or thousands of subscribers in just a few days
  2. Cost-Effective: No ad spend required - you're leveraging other creators' audiences
  3. Targeted: When you choose the right bundles, you attract subscribers who are actually interested in your paid offers
  4. Relationship Building: You make valuable industry connections that can lead to future collaborations
  5. Win-Win-Win: Your existing subscribers get free resources, you get new subscribers, and you build your network

How to Find Bundle Opportunities

There are several ways to get involved in bundles:

1. Join My Events

Visit FaithMariahEvents.com to see our upcoming bundle schedule and apply to participate. Our events are free to join, and we provide:

  • Professional graphics
  • Email swipe copy
  • Full promotional support
  • A proven system for success

2. Network with Other Creators

Don't wait for invitations - be proactive:

  • Start your own collaborations
  • Offer value first (Instagram story swaps, podcast interviews, etc.)
  • Connect with creators at your level
  • Build genuine relationships

3. Search on Facebook

Join bundle-focused Facebook groups where hosts recruit contributors.

Top Tips for Bundle Success

1. Choose Aligned Bundles

  • Will your ideal customers be excited about this bundle?
  • Are the other contributors serving similar audiences?
  • Does the bundle theme align with your paid offers?

2. Create Strategic Contributions

Don't just create random freebies. Think strategically:

  • Update existing products or modules
  • Create launch bonuses in advance
  • Build assets you can repurpose or sell later
  • Focus on what your ideal customers really want

3. Nail Your Visuals and Copy

Your bundle contribution needs to stand out:

  • Create eye-catching graphics
  • Write compelling titles
  • Use clear, benefit-focused descriptions
  • Make sign-up super simple

4. Optimize Your Landing Page

Key elements to include:

  • Clear value proposition
  • Original price (crossed out) to show value
  • Simple opt-in form at the top
  • Your branding/business name
  • Brief but compelling description
  • Social proof (if you have it)
  • Second opt-in form at the bottom

5. Nurture New Subscribers

Don't just sell immediately:

  • Create a welcome sequence
  • Share your best content
  • Build trust before pitching
  • Make irresistible offers when you do sell

Ready to Try Bundle Marketing?

Get started with these next steps:

  1. Download my free Bundle Success Checklist [Note: Add your actual link]
  2. Visit FaithMariahEvents.com to see upcoming bundle opportunities
  3. Join the Becoming Boss Mastermind for ongoing support with your online business

Remember: Something is always better than nothing. You don't need everything perfect to start. A simple landing page and welcome email is enough to begin - you can optimize and improve with each bundle you join.

Want More Online Business Tips?

🎁 Get your FREE Bundle Strategy Checklist: https://www.faithmariah.com/bundlesguide 🔥

RESOURCES MENTIONED:

➡️ Join Our Next Bundle Event: https://faithmariahevents.com 

➡️ Main Website: https://faithmariah.com 

➡️ Social Media Membership ($7/month)

➡️ Becoming Boss Mastermind

➡️ Subscribe to my YouTube channel

➡️  Follow me on Instagram @the.faith.mariah

 

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