The Mindset Profit Hack You Need To Try

Dec 19, 2024

On this episode of Business Breakthroughs with Faith Mariah, I discuss:

Entrepreneurship is inherently uncomfortable: It requires risk, potential for failure, and facing fears and doubts head-on. Embrace the discomfort instead of expecting it to be easy.
Prepare for things to be harder, take longer, and cost more than expected: This is the reality of building a business. Going in with this mindset will help you avoid unnecessary drama and discouragement.
Don't let fear and doubt control you: Acknowledge these feelings, but don't let them paralyze you or lead to negative self-talk. Focus on facts and avoid creating additional layers of suffering.
Protect your most valuable asset – your brain: Don't waste mental energy on worry and "what ifs." Instead, use it for creative problem-solving, generating ideas, and staying focused on your goals.
Invest wisely and within your means: Don't overspend or put yourself in a precarious financial position. Only invest time and money that you can afford to lose.

In the world of entrepreneurship, the journey is often glorified with tales of triumph and financial freedom. Yet, rarely do we talk about the gritty reality that underlies this journey: the acceptance and management of discomfort. Here’s what you need to know about thriving in entrepreneurship by developing a high tolerance for discomfort, free from brain drama.

The Brain's Old Wiring

Our human brains are not designed for entrepreneurial greatness. Programmed to avoid discomfort as a survival instinct, our brains seek the path of least resistance. This hardwiring from primal days often leads us to choose comfort, which is why many spend hours on leisure activities instead of their business.

Yet, success demands more. It requires working when tired, enduring challenging times, and pushing through even when motivation wanes. This is where a high tolerance for discomfort becomes invaluable.

Debunking the 'Soft Girl' Myth

The narrative of effortless entrepreneurship—the soft girl business—does more harm than good. It sells the illusion of easy success without acknowledging the years of hard work that established entrepreneurs endured. While there’s appeal in the free-flow lifestyle, this depiction can be misleading to those just starting, robbing them of their potential by instilling unrealistic expectations.

Reframing the Mindset

The key to entrepreneurial success lies in reframing how we perceive challenges. Recognize that discomfort, difficulty, and extended timelines are not obstacles but integral parts of the process. Embrace the reality that your journey will likely be more challenging and costly than anticipated, yet choose to pursue it anyway.

Tools for Managing Discomfort

Align with the Reality: Understand and accept that building a business takes time, money, and effort. Stay aligned with this reality and manage expectations accordingly.
Celebrate Small Wins: Shift focus to what you have gained—a skill improved, or a community built. Celebrating these victories calms the brain and reinforces a positive mindset.
Build Emotional Resilience: Cultivate the ability to stand firm amid doubts and fears. Avoid unnecessary drama by not attaching elaborate narratives to these emotions.
Invest Wisely: Invest time and money that you are willing to risk. Entrepreneurship is a high-risk venture, and understanding this helps in making informed decisions without undue stress.

The True Experience of Entrepreneurship

Entrepreneurship isn't the rosy picture often painted. It’s a risk-filled path requiring an open mind and readiness for discomfort. Anyone jumping into this role should do so with a true understanding of the challenges and joys it holds, ensuring they are well-prepared for the journey ahead.

The entrepreneurial path promises fulfillment and learning, but only if met with eyes wide open and a brain ready to embrace—and not resist—the discomfort that is sure to come. By preparing mentally for when things get tough, entrepreneurs can reduce the drama and truly enjoy the perks that come with being your own boss.

To succeed in entrepreneurship, align your mindset to accept and work through discomfort. Developing this resilience not only builds a stronger business foundation but also leads to personal growth. Remember, it's not about the absence of difficulty but thriving because of it.

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