We'd done this 28 times.
Twenty-eight bundles. 66,000 opt-ins.
Enough to know the pattern: contributors say yes, the event opens, half go quiet.
We knew a leaderboard would change that.
The problem was running it manually during an active launch on a small team.
So we built PointSummit for our own event first.
The first contributor told us she took more action than she ever had at a bundle — because of the leaderboard.
People started asking what platform we used. That's why this exists.
— Faith